2015
Saint Petersburg / Moscow · HSE University
Middle Eastern Studies
The beginning of my professional journey.
Open to projects and collaborations
Connecting Business with the Middle East.
I help organizations understand MENA markets, identify opportunities, assess risks and build strategies grounded in regional context.
Market Entry✦
Business Development✦
Consulting✦
Risk Intelligence✦
Government Relations✦
Market Entry✦
Business Development✦
Consulting✦
Risk Intelligence✦
Government Relations✦
01 / ABOUT
Context matters
as much as strategy.
I’m Anna, a specialist in Middle Eastern Studies by education – and, in many ways, by heart and mindset. Over the past nine years, my professional journey has brought together academic expertise in the Middle East, regional analysis and hands-on experience delivering international projects.
Today, my work lies at the intersection of communications, information monitoring, geopolitical trend analysis and understanding how these dynamics shape the development of MENA markets.
Hello
English
مرحباً
Arabic
שלום
Hebrew
02 / JOURNEY
A professional journey
from studying the region to developing business.
10+ years of continuous engagement with the region through language, geopolitics, technology, international projects and the GCC market.
2017–2018
Beirut · Lebanon
The Region from Within
Studies at HSE University and an exchange programme at Lebanese University. Law, political science and immersion in the local context.
2019–2021
MENA Desk · International Media
Geopolitics & Analysis
Coverage of political and economic developments, interviews, research and field reporting. On-site reporting from the United Nations in Geneva, Switzerland.
2020–2021
Dubai · HealthTech
First Projects in the UAE
Supporting a HealthTech startup’s entry into the UAE market through research and engagement with top-three UAE healthcare institutions. The project was supervised by experts from Skolkovo Innovation Center and Hadassah Medical Center.
2021–2024
MENA & Africa · Technology
Products & Scaling
Web development and growth of startups and B2B solutions for a technology holding with a network of 400+ partners.
2024–2025
Dubai · Games of the Future
Technology & International Cooperation
International phygital project involving engagement with public-sector organizations in the UAE.
2025–Present
UAE & GCC · Enterprise & Public Sector
Business Development & Consulting
Business development for enterprise IT and critical infrastructure solutions across GCC markets, with a focus on the public sector. Coordination with logistics partners and supply chain stakeholders.
03 / EXPERTISE
From the first question
to a strategy that works.
I step in where regional understanding, growth opportunities and a sustainable market presence need to come together.
Market Entry
Market assessment, identifying the optimal entry model and building a market roadmap.
MARKET ENTRYBusiness Development
Identifying new opportunities, developing commercial and strategic partnerships, and building the foundation for a long-term market presence.
BUSINESS DEVELOPMENTGovernment Relations
Navigating the region’s public and private sector landscape.
PUBLIC SECTORRisk & Intelligence
Political and market context, hypothesis testing and decision-making based on relevant intelligence.
RISK INTELLIGENCE
04 / EXPERIENCE & RESEARCH
Technology.
Research.
The Region.
Projects:
“
“My goal is not to give you fragmented information divided into opportunities, strengths and weaknesses. Understanding the region means seeing it as a whole – and it is from this bigger picture that opportunities emerge across industries. The question is how to apply that understanding and translate it into strategy. That’s why we’re here. Let’s do some magic.”
Let’s
talk.
Open to new connections, projects and collaborations.